L’article suivant expose les résultats d’études cherchant à expliquer comment l’utilisation de certains jeux de couleurs dans les UI peuvent influencer la perception qu’ont les utilisateurs de l’UI et de l’application :
L'extrait suivant explique comment le choix des couleurs peut initier chez l'utilisateur des sentiments et ressentis pouvant venir modifier/orienter le ressenti de son "experience utilisateur":
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Colors and Visual Appeal
Colors are well suited to increase the visual appeal of a software product. We associate certain meanings with specific colors (Table 2). These color stereotypes can be leveraged when designing a UI. For example, it may make sense to base a clinical software application on white as this color is associated with cleanliness. Another example is the homepage of the United Nations [7] which is held in blue, thus conveying peacefulness.
| Color | Stereotypical Meaning |
| Red | hot, stop, aggression, error, warning, fire, daring |
| Violet | female, cute, cotton-candy |
| | warm, autumnal |
| Yellow | happy, sunny, cheerful, slow down, caution |
| Brown | warm, fall, dirty |
| Green | envy, jealousy, a novice, spring-like (fertile), pastoral |
| Blue | peaceful, water, male |
| Purple | Royal |
| White | virginal, clean, innocent, cold |
| Black | evil, ghostly, death, fear, mourning |
| Gray | overcast, gloom, old age |
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